urbliss® is the most revolutionary pet brush on the market. Traditional pet brushes are made from metal, steel, or wire and can cause discomfort to your pet. Furbliss is made from 100% medical grade silicone that provides a comforting massage as you use it. The PATENTED Furbliss® multi-functional design provides gentle yet effective brushing, deshedding, massaging, and exfoliating. The silicone material magically attracts fur like a magnet yet can be easily cleaned with running water. Furbliss can be used both wet or dry and is perfect for baths! Recommended by veterinarians, pet parent tested, and loved by pets... this brush is simply furbliss!™